It is considered part of the Chontal Maya region of the state, known for its production of decorated dried gourds traditionally used for drinking chocolate and cured meats.

Although there is some oil production and tourism, its main economic activity is agriculture, producing cacao, coconut and livestock.

In front of the church is a wide atrium with benches, lights and garden areas along with fountain which used to be a baptismal font.

[6] The Coronel Gregorio Méndez Magaña House Museum is the former residence of the leader of Tabasco forces that defeated the French at the Battle of Jahuactal.

In 1984, the building was reopened as a museum with six halls where items such as arms, drawings, photographs, oil paintings, historical documents and the coronel's personal belongings are displayed.

[1][4] The Casa de Cultura or Cultural Center was constructed with an area of 713.12m2 between 1977 and 1982 specifically for its current purpose.

[1][4][7] Most of the territory is flat with a few low hills with an average altitude of ten meters above sea level.

The windiest months are November and December, when fronts called “nortes” (because they come from the north) enter the state from the Gulf of Mexico.

[8][9][10] Wildlife includes land and aquatic species such as parrots, macaws, storks, manatees and crocodiles.

In addition there are handcrafts, regional food, amusement rides, folk dance as the crowning of a “Flor de Jícara” beauty queen.

It begins in January with the “quema de mal humor” or burning of bad mood using a paper mache figure.

From then until Ash Wednesday, there are dances and people with lavish outfits, especially on Sundays accompanied by son music.

[11] Traditional dress for women consists of a long, full skirt with flowered patterns and a white cotton blouse with embroidery around the collar.

For men, it consists of white cotton pants and shirt with a red handkerchief, a hat called a “chontal”, carrying bag and machete.

[1][4] Livestock is an important part of the local economy and includes cattle, pigs, sheep, horses and domestic fowl.

[1] The Don Remo tobacco farm and cigar factory was established in 1995 in the town of Tierra Adentro.

[4] The main local handcraft is the drying and decoration of gourds which were traditionally used for storage and food service, but today are mostly created for tourists.

[6] The commerce sector of the economy has developed in the last ten years with national chain stores arriving such as Bodega Aurrerá, Super Che, Soriana and Parisina Telas.