One of his first sales was made to radio and TV personality Arthur Godfrey and Taylor could often be found serving as pilot for the entertainer's aircraft on the weekend.

Originally named Mystere 20 by the French manufacturer Dassault, Taylor proposed the name change to make it more marketable in the U.S.[8] With Pan Am, Taylor launched the first factory-direct sales and service organization in business jet history, setting sales standards that focused a customers’ requirements, and perfecting the marketing techniques that would later become his trademark.

[1] Charged with helping develop and sell the company's Cessna Fanjet 500, he promptly renamed it after horse racing's 1948, Triple Crown winner, Citation.

[14][2] Taylor successfully convinced Wallace to bypass Cessna's established network of 200 dealers and instead follow the factory-direct approach, arguing that significant capital investments, such as a jet airplane, must be sold directly to upper management and pilots.

[1][16] After several trips to Congress and the Pentagon, Taylor successfully converted the U.S. Air Force's lease of 80 Lear 35s, a $2 million per month drain on the firm, into a sale.

[8] The airline decided to offer the French-built Dassault Mystere 20 in the western hemisphere after carefully comparing it to the North American Sabreliner, the Lockheed JetStar, and the DeHavilland 125, another aviation first.

[3][4] Each Citation package included a fully equipped aircraft, training for two pilots and two mechanics, and one year of computerized maintenance scheduling.

[2][11] Taylor's direct-mail marketing campaigns were tailored to different target groups, such as chief pilots, aviation departments, and top executives, with personalized messages that effectively generated interest and sales.

[1][6][9] In 1976, Taylor discovered a new marketing opportunity at Canadair, which had acquired the manufacturing rights for the LearStar 600, originally designed by Bill Lear.