[4] Lovegrove has written young adult fiction, most notably a series of fantasy novels, The Clouded World, under a pseudonym (Jay Amory).

He has also written a number of short novels published by Barrington Stoke, a company specialising in books for reluctant readers.

His recent Pantheon series is a set of standalone military science fiction adventure novels featuring the gods of ancient mythologies.

[5] As an illustrator, Lovegrove has executed design and poster work for Flying Pig Systems, makers of the Wholehog range of lighting control products, and drew the pictures for the Echo Beach line of postcards and T-shirts.

Since 2013 Lovegrove has begun publishing Sherlock Holmes pastiche novels for Titan Books, including a mash-up trilogy, Cthulhu Casebooks, that crosses over the literary worlds of Sir Arthur Conan Doyle and H.P.