James's family immigrated to the U.S. when he was three years old, and his curiosity for business and entrepreneurship began at the early age of 11 where he started a window cleaning marketing service.
James also comes with extensive media marketing experience where he was the host of a BBC television program called Sun Tzu War on Business.
James is a highly sought out speaker on the topic of consumer segmentation and diversity especially in the areas of globalization, immigration, and generational differences between the Y, X, and Baby Boomer groups.
James was recently selected as a top 100 alumni from the University of Washington in the "Wonderous 100 Alumni Award" which included prominent individuals like Bill Gates Sr., Governor Christine Gregoire, and musician Kenny G.He was chosen to be the host of "Celebrate Asia" with the Seattle Symphony on January 14, 2011, and opened the event as the Master of Ceremonies.
[5] On his blog following the firing, Sun stated that he was "dumbfounded" and confused as to what exactly the "things" Trump mentioned were, although he speculated that it might have been his decision to use the program to plug his Internet company.