The show was produced by British chef Jamie Oliver and Ryan Seacrest, following Oliver as he attempted to reform the US school lunch programs, help American society fight obesity, and change their eating habits to live healthier and longer lives.

In the first season, his efforts were focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country.

[1] In an early trailer for the show, Oliver challenged a group of first-grade schoolchildren to identify fruits and vegetables, and they were unable to do so.

[3] In the second season, Oliver took his food revolution to Los Angeles, California, home to the US's 2nd largest public school district.

In the April 12, 2011 episode, Oliver decried the use of pink slime in American ground meat and school lunches.