The party focuses on regional development, addressing local issues, and advocating for the restoration of statehood to Jammu and Kashmir.

It has positioned itself as an alternative to traditional political parties in the region, emphasizing a pragmatic approach to governance.

[4] Altaf Bukhari was elected as the party's first president An early success for the new party was its successful campaign to get the central Government of India to amend a recently promulgated law in order to make sure that government jobs in the region continue to be reserved for people with domiciled status.

[8] The party also believes that government jobs in Jammu and Kashmir should be reserved for long standing residents of the region.

[9] It wants members of the displaced Kashmiri Hindu community to be able to safely return to their homes in the Kashmir Valley.