[4] The bridge is a popular tourist attraction, and is known for its daily Moonlight Rainbow Fountain and light shows between April and October.

[8] Additionally, Banpo Hangang Park organizes the "Moonlight Square Cultural Weekend" every Saturday from 7:00 to 8:30 p.m. between May and October.

During periods of high rainfall, the Jamsu Bridge is designed to submerge as the water level of the river rises, as the lower deck lies close to the waterline.

[10] It often hosts cultural events such as a yearly fall market with live music and food trucks.

[citation needed] Its construction was intended to reduce traffic load on the Hangang Bridge.

[6] Jamsu Bridge was made into an elevated arch shape in 1986, in order to accommodate tourist cruise ships passing underneath it.