Gabriel produced commercials for Community Discount stores and worked behind the microphone at WJOB in Hammond as a disc jockey.
It usually took an hour to "get it together" because the copy was so long it ran more than 60 seconds to record, or the announcers screwed up, lost their breath or just missed a word.
His deep voice and tagline was extensively used by Christ in many of his other racing venues advertisements, with Gabriel often recording fresh tracks up until the 1980s.
[1][2][3] The tagline was often imitated by other racetrack announcers and in popular culture till its decline in the 1980s as many small tracks and drag strips closed down or were absorbed by other organizations.
Gabriel is credited in bringing both NASCAR and the National Hot Rod Association on television, as well as popularizing Monster Trucks.
[1][2][3][4][5] Still connected to motorsports, he helped to transfer Team Demolition Derby, a Santa Fe Speedway standby, to Route 66 Raceway in Joliet, IL.
[3][4] In 2003, Gabriel invited drivers from Canada, Australia and New Zealand to compete in the Team Demo Association World Championship.