[2] Reinås was chief executive officer of Scandinavian Airlines System from 1993 to 1994, and of Norske Skog from 1994 to 2003.
In the ten years he led Norske Skog, the company grew enormously, concentrating solely on newsprint and purchasing other plants for NOK 50 billion.
At the same time the corporation sold non-newsprint mills, power stations, forest properties and other non-core activities.
After Reinås retired, critics felt that he had left Norske Skog in a strategic impossible situation.
The newsprint market was falling constantly, primarily because of over production in North America as well as because of reduced circulation of newspapers.