Jangle

Jangle or jingle-jangle is a sound typically characterized by undistorted, treble-heavy electric guitars (particularly 12-strings) played in a droning chordal style (by strumming or arpeggiating).

[2] Despite forerunners such as Jackie DeShannon, the Searchers and the Everly Brothers, the Beatles and the Byrds are more commonly credited with launching the popularity of jangle.

[3] The more modern usage of the term originated from the lyric "in the jingle-jangle morning, I'll come following you" from the Byrds' 1965 rendition of Bob Dylan's "Mr. Tambourine Man", which was underpinned by the chiming sound of an electric 12-string guitar.

"[5] Despite coming after the Everly Brothers and the Searchers, the Beatles and the Byrds are commonly credited with launching the popularity of jangle pop, in the mid-1960s, the Beatles inspired many artists to purchase Rickenbacker 12-string guitars through songs such as "A Hard Day's Night" (July 1964), "Words of Love" (October 1964), "What You're Doing" (December 1964), and "Ticket to Ride" (June 1965).

[6] Lead guitarist George Harrison's use of the Rickenbacker helped to popularize the model,[7] and its jangly sound became so prominent that Melody Maker termed it the Beatles' "secret weapon".

[6] What would become popularly known as the "jingle-jangle"[10] or "jangle" sound[11] was unveiled with the Byrds' debut record "Mr. Tambourine Man", released in April 1965.

[12] Harrison himself copied McGuinn's playing style for the Beatles' song "If I Needed Someone", released on the December 1965 album Rubber Soul.

[9] To create the Byrds' jangle, McGuinn drew from his prior experience as a banjoist and played a picking style of rising arpeggios.

Bannister acknowledges that the "continuity of sensation of drone/jangle combined with emotional detachment may give an affect that can perhaps best be compared to travel, a defining experience of modernity.

The idea of continual movement connects to young men, associated in modern culture with fast cars, just as rock music and counterculture is associated with 'the road'.

[1] "New Sincerity" was also loosely used for a similar group of bands in the Austin, Texas music scene, led by the Reivers, Wild Seeds and True Believers.