It disseminates information about transportation, lodging, food and beverage, and sight-seeing as well as published tourism statistics and market reports.

Throughout Japan, there are 77 Systematized Goodwill Guide groups (SGG) consisting mostly of students, housewives and retirees who engage in a variety of activities using their foreign language skills.

Some groups offer a free preset walking tour, for which the visitor only needs to go to a pre-established place at a certain date and time, while others are available to meet tourists on request.

There is no charge for the service of the Goodwill Guides, as they are volunteers, only their travel expenses and their admissions to tourist facilities, and for shared meals.

A total of some 1,550 licensed guide-interpreters are registered with these organizations, each carrying a registration card issued by the governor of the relevant prefecture.