The business sponsored sprint car racer Tim Crawley, who built Landers a dirt go-kart.

In North Carolina, he became friends with NASCAR driver Clint Bowyer, who invited him to drive for his late model team.

[1] In 2011, Landers started competing in the Lucas Oil Late Model Dirt Series, winning Rookie of the Year.

[3] While racing for Bowyer, Landers met former NASCAR driver Mark Martin, who assisted him in adjusting to a stock car for the Mudsummer Classic.

[7] In July 2016, Landers was competing at Tri-City Speedway when his car flipped; the wreck tore his common carotid artery in his neck.