Starting in 2021, he served as the team principal of Toyota Gazoo Racing WRT, replacing Tommi Mäkinen.

His best overall result in the World Rally Championship was 21st with a Group N Subaru Impreza WRX STI at the Tour de Corse.

With the Focus WRC, he recorded his career-best result by finishing fourth at the last event of the season, the Rally Great Britain.

[4] In 2007, Latvala competed a full 16-event programme for Stobart M-Sport Ford with Matthew Wilson and Henning Solberg as teammates.

In 2008, Latvala joined Ford's factory team as a number two driver, partnering Mikko Hirvonen and replacing Marcus Grönholm who had announced his retirement from the WRC at the end of 2007.

[8] The opening round of the season wasn't lucky for the young Finn – he suffered a puncture after cutting a corner too deep on the very first stage and lost even more time because of a non-fully operative pneumatic wrench.

[9] Latvala continued to fight and was ninth overall before SS12, but he made another mistake there and heavily damaged the front left suspension in his Focus, forcing himself to retire for good.

Unfortunately for the young Finn, the turbo in his Ford Focus was malfunctioning during the second day, making his car uncompetitive.

This, along with having to be the opening driver on the stages 9–16, having to sweep the track of the loose gravel, cost him a substantial amount of time and Latvala finished the rally third.

In Portugal, he and his co-driver Miikka Anttila were lucky to escape injury in the most serious crash in Latvala's career.

Latvala had specifically been focusing to combat his driver weaknesses going into this rally, so the accident put some extra pressure on him for the future, although he also admitted that he would fully understand if the team did not require his services because of his erratic reputation.

However, after a consistent, steady drive in Argentina, Latvala went on to take his second WRC win of his career on Rally Sardinia ahead of teammate Mikko Hirvonen.

In this year's 8th round, the Finnish Rally, he claimed his second win of the season, while his teammate Mikko Hirvonen crashed out.

[18] The Finn claimed a win at Greece, and collected seven podiums in 13 races, ranking third in points teammate Ogier and Ford driver Neuville.

Following Volkswagen's withdrawal from the WRC, Latvala and co-driver Miikka Anttila joined the Toyota Gazoo factory team for the 2017 season.

The 2018 season started well with third place in Monaco, and ended competitively with 4 podiums in the last six events, and a win on the final round of the year, Kennards Hire Rally Australia.

On the 18th of December 2020, it was announced Jari-Matti Latvala would become Team Principal at Toyota Gazoo Racing in 2021, to replace Tommi Mäkinen.

[23] In 2023, Latvala announced a one-off return to WRC competition at the Rally Finland driving a Toyota GR Yaris Rally1.