His professional career climaxed in the 1980s, upon assuming management of Departamento del Español Urgente in Agencia EFE, a unit with linguistic normative designs upon the entire Hispanic world.

Javier María's paternal grandfather, Genaro Pascual Subirán, was a local farmer;[2] he married a girl from nearby Lorca,[3] Severina Hermoso de Mendoza.

[14] It is not clear whether before moving to Madrid Pascual started contributing to the Navarrese press, especially that two of his relatives wrote to Pamplona periodicals and held admin positions in the local newspaper realm.

He admitted great influence of a maternal relative, Joaquín Arbeloa,[19] during early Francoism an emerging star in Navarrese historiography[20] and journalism, co-founder of combative Falangist[21] review Jerarquía and in the 1940s contributor to Diario de Navarra.

[26] On the other hand, Javier María's father was a vehement Carlist[27] and his paternal uncle, José Manuel Pascual Hermoso de Mendoza,[28] was an iconic movements figure; as a former Requeté chaplain, he served as a parish priest first in Etayo and then in Pamplona,[29] active also as leader of a Traditionalist ex-combatant religious organization.

[32] Brought up in Traditionalist ambience in their provincial towns but enjoying autonomy of students living in a huge city, they were not particularly concerned with the doctrine and looked for a new format of Carlism.

[43] In the late 1950s and early 1960s Pascual kept contributing to a number of regional and national titles, including 24, a periodical issued by the Francoist student organization SEU,[44] Imperio, a syndicalist daily,[45] or Punta Europa, an ambitious Traditionalism-flavored Catholic monthly.

Though intellectual leader of the latter and Pascual's mentor Ramón Massó[56] abandoned politics, his AET-entourage continued the campaign to gain control of key positions in the party.

[58] Due to lack of funds Pascual failed to launch a technological overhaul of the antiquated newspaper;[59] he made it look more agile by re-arranging the layout,[60] introducing new columns[61] and bringing in new staff.

[67] As the former was getting dominated by Don Carlos Hugo and the latter were undergoing transformation adopted at Vaticanum II, the strategy worked as a trap for conservatively-minded readers; it also served as a springboard to advance increasingly Left-wing ideas.

[90] Pascual's dismissal came as a heavy blow for the Carlohuguistas; under his guidance El Pensamiento Navarro was "instrumental for a new Carlist evolution"[91] and together with a few minor periodicals[92] constituted a propaganda branch of the Progressists.

Apart from a minor role in an advisory Carlist propaganda body,[95] Pascual held no political positions either in Comunión Tradicionalista or in a 1970-created Carlohuguista organisation, Partido Carlista.

[96] He was also not an ideologue and no rally-type speaker;[97] his role was chiefly about managing the faction's propaganda campaign and as such is classified as representative of "sector más abierto del Carlismo".

[102] As a result, Pascual's relationship with Partido Carlista deteriorated, especially as co-managing a state-ran news agency in the early 1970s, he could have not afforded demonstrating radical political sympathies.

Protesting against what he perceived as a TVE insult to king Juan Carlos, he resigned from all functions in the corporate association[110] - which did not prevent him from nurturing "gran sentimiento" towards the memory of his former Carlist monarch, Don Javier.

[119] Some time prior to mid-1979 he rose to executive of Sección de Información Nacional and subdirector of the entire agency;[120] in 1981 he was nominated manager of the national section of EFE.

[121] In the early 1980s EFE created Departamento del Español Urgente (DEU), a sub-unit dedicated mostly to quality assurance; its focus was on language and style used by the agency, with three key tasks specified.

[126] At this position Pascual tackled heterogeneity of Spanish as used worldwide and led the drive to introduce a global standard, to be shaped mostly by Madrid and adopted across all Hispanic communities.

The thesis, written under the guidance of Pedro Lombardía[137] and titled Trayectoria doctrinal del Concilio Vaticano II sobre la comunicación y sus medios, was accepted cum laude at Universidad Complutense in 1973.

In the late 1970s, when employed as professor adjunto contrado,[142] he was among key figures at the faculty; he vehemently opposed plans to re-format the unit, which would de-emphasize its scientific role and turn it into sort of a job centre, offering specialized courses to students.

[115] Apart from the official academic realm, Pascual remained moderately involved also in semi-scientific educational initiatives sponsored by different institutions, though primarily by the Church.

[148] He did not resume his earlier role of an author; despite having published analytical works in ambitious periodicals like Punta Europa in the 1960s, after the fall of Francoism he did not contribute to corporate or Catholic reviews.