Rifkin co-founded the company Media Ventures with Hans Zimmer, a childhood friend.
After the success of The Lion King, Rifkin conceived and produced the platinum-selling follow-up album Rhythm of the Pride Lands.
Media Revolution was part of Cyberia Holdings, which Rifkin was also CEO of, and Hans Zimmer the vice-president.
[2] He was also a founder of the film production company Media Ventures Pictures and a producer of the comedy Waiting.... Rifkin was the managing partner of Media Ventures through his company Mojo Music, which he founded in 1995.
[1][4] He resigned the position on June 21, 2011, when the company merged with Midwest Energy Emissions Corp, for which Rifkin served as a Director, until November 9, 2015.