[6][7][8] Shah became a member of the finance and marketing committees of the Board of Control for Cricket in India (BCCI) in 2015.

[17] In December 2019, the BCCI selected Shah as its representative for future CEC meetings of International Cricket Council.

[25] In February 2015, Shah married Rishita Patel, his college girlfriend, in a traditional Gujarati ceremony.

[26][27] Shah filed a criminal defamation case and a civil lawsuit of ₹100 crore against the editors of The Wire who, in an October 2017 article, reported that Shah's company's revenue increased 16,000 times one year after Narendra Modi became the Indian Prime Minister.

[29] In August 2019, The Wire withdrew its appeal against the criminal defamation case and announced that it will stand trial.