Bouchard co-founded creative company Diesel/Sid Lee in 1993 with art director Philippe Meunier, whom he met at 16 when they launched a short-lived student newspaper which featured Jane Fonda in its first edition.
Sid Lee went on to collaborate internationally with brands such as Cirque du Soleil, Adidas, The North Face, Absolut Vodka, Videotron, Ubisoft, and many others.
Bouchard was CEO of Sid Lee from 1993 to early 2017, when Bertrand Cesvet took helm of the company after playing a central role in its development since 1997 as the third member of the partnership.
Bouchard is also the founder and chairman of C2 Montréal, a global innovation conference on commerce and creativity launched with the support of Cirque du Soleil and Stephen and Claudia Bronfman.
On behalf of C2 Montréal, Bouchard interviewed many notable speakers such as Jane Fonda, contemporary artist Daniel Arsham and Marian Goodell (CEO of Burning Man), among others.
His photo series Transpose, which features transgender men in various stages of transition,[14] was presented at Arsenal Contemporary (Montréal and Toronto) and awarded the Nannen Prize in 2017.
[20] Edward Burtynsky is quoted in the book explaining: “Through his surreal series of images and installations, Bouchard parses the extremity of this marginalized gun culture at ground zero, their place of worship.
This book is a must-have for curious minds trying to comprehend the perplexing condition in which we find ourselves.” The Exile from Babylon body of work was presented in New York City and was a featured exhibition at Contact Photography Festival in Toronto in 2023.