[2] In September 2022, a ruling in the case dismissed claims there was collusion between Google and Facebook regarding the matters covered in the agreement.
[3] On March 11, 2022, antitrust regulators opened an investigation into the agreement in the European Union and the United Kingdom, with claims that it undermined competition in the advertising market.
[4] According to the draft lawsuit, Facebook agreed to reduce its participation in header bidding in return for "information, speed, and other advantages" that would come from staying with Google.
[2][1] Google spokesperson Peter Schottenfels said, "Despite Attorney General Paxton's three attempts to re-write his complaint, it is still full of inaccuracies and lacks legal merit ...
These business relationships enable Meta to deliver more value to advertisers while fairly compensating publishers, resulting in better outcomes for all.