Jef Raskin was born in New York City to a secular Jewish family,[1] whose surname is a matronymic from "Raske", Yiddish nickname for Rachel.
[2] In 1967, he received a master's degree in computer science from Pennsylvania State University, after having switched from mathematical logic due to differences of opinion with his advisor.
Raskin later enrolled in a graduate music program at the University of California, San Diego (UCSD), but quit to teach art, photography, and computer science there.
[3] During this period, he changed the spelling of his name from "Jeff" to "Jef" after having met Jon Collins and liking the lack of extraneous letters.
Jobs hired Raskin's company Bannister and Crun to write the Apple II BASIC Programming Manual.
Secretly bypassing Jobs's ego and authority by continually securing permission and funding directly at the executive level, Raskin created and solely supervised the Macintosh project for approximately its first year.
This included selecting the name of his favorite apple, writing the mission document The Book of Macintosh, securing office space, and recruiting and managing the original staff.
[5]: 111 Author Steven Levy said, "It was Raskin who provided the powerful vision of a computer whose legacy would be low cost, high utility, and a groundbreaking friendliness.
Steve Wozniak, who around then had been co-leading the Macintosh team with Raskin, was on hiatus from the company following a traumatic airplane accident, allowing Jobs to take managerial lead over the project.
[citation needed] Others, including Larry Tesler, acknowledge his advocacy for a one-button mouse but say that it was a decision reached simultaneously by others at Apple who had stronger authority on the issue.
In 2005,[9] Macintosh project member Andy Hertzfeld remembered Raskin's reputation for often inaccurately claiming to have invented various technologies.
[11][12] In Jobs's "Lost Interview" from 1996, he refers to the Macintosh as a product of team effort while acknowledging Raskin's early role.
[13][failed verification] Jobs reportedly co-opted some of Raskin's leadership philosophies, such as when he wrote the slogan on the Macintosh group's easel, "It's better to be a pirate than to join the Navy.
"[14]: 271 Apple acknowledged Raskin's role after he had left the company by gifting him the millionth Macintosh computer, with an engraved brass plaque on the front.
Raskin claimed that its failure was due in some part to Steve Jobs, who successfully pitched Canon on the NeXT Computer at about the same time.
Shortly thereafter, the stock market crash of 1987 so panicked Information Appliance's venture capitalists that they drained millions of dollars from the company, depriving it of the capital needed to be able to manufacture and sell the Swyft.
Raskin was a long-time member of BAYCHI, the Bay-Area Computer-Human Interface group, a professional organization for human-interface designers.
At the start of the new millennium, Raskin undertook the building of a new computer interface based on his 30 years of work and research, called The Humane Environment, THE.
According to Raskin Center, "Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework."
[22] It is also used to describe educational programs intended to foster thinking skills in grades 3-12 (US)[23] and for Cognetics, Inc., an economic research firm founded by David L. Birch, a professor at MIT.
[citation needed] Raskin owned Jef's Friends, a small company which made model airplane kits.
In 1985, Raskin described his house as "practically one large playground", with secret doors and passageways, an auditorium that seats 185, and a model airplane room.