In 2006 he set up the independent Orlando, Florida-based label Silent Majority Group, which has released albums from Framing Hanley, Candlebox, Tantric, Brother Sundance, Blacklite District, and Veio.
Soon after he asked friend John Kurzweg, to produce the band's first record and according to Hanson, in an interview with HitQuarters, the album cost only $6,000 to make and eventually sold around 6 million copies.
As part of his SMG label venture he did A&R for Island / Def Jam and also did A&R for Wind Up records where he signed the bands Breaking Point and Dust For Life.
Hanson created the first new artist 360 deal together with entertainment lawyers the late Orville Almon and Jim Zumwalt between Paramore and Atlantic Records.
In 2012 Hanson and Paramore EP producer Peter Thornton opened "Plush" studios in Orlando, where he recruited, recorded and developed future multi-platinum artist Chris Daughtry.
In March 2016 while appearing at the Florida Music Festival as a panelist, Hanson found out that he had been diagnosed with "Stage 4/B" metastatic tonsil cancer that spread to numerous locations and lymph nodes.
He spent the remainder of 2016 having radiation, chemotherapy and multiple surgeries to remove the cancer and lymph nodes and was forced to take an indefinite leave of absence.
Shortly after his cancer battle, Hanson, while pondering his future, received from an old friend, Trevor Fletcher, who manages Criteria Studios in Miami, a demo from 17-year-old Nashville alternative/pop artist and producer Brother Sundance.
Hanson fell in love with the demos and due to his post cancer limitations recruited industry veteran and former Mc Gathy Promotions EVP and Island Def Jam rock promo head Mark Fisher to assist Rebecca Hanson in the management and promotion of the artist and Brother Sundance released his debut EP 'Honey',on August 11, 2017, through Silent Majority Group.
Hanson’s team made history by using AI tools to create a track that bypassed detection software, becoming the first AI-generated song to land on an editorial playlist of a major streaming platform.