The band's name was inspired by Jeff Martin's study of the occult, specifically the work of Aleister Crowley.
Following the disbanding of his group The Tea Party in 2005, Canadian singer-songwriter Jeff Martin lived for sometime in Ireland before settling in Perth.
After this, Martin toured as a duo with Jay Cortez, formerly of Perth bands End of Fashion and The Sleepy Jackson and in 2010 the pair formed a new band with Sleepy Jackson drummer Malcolm Clark.
During the year, Martin toured as a duo with DIG drummer Terepai Richmond while the album was mastered.
The Ground Cries Out was released in Canada on 1 March 2011 and the band undertook a short Canadian tour.