[2] He is the founder and principal of Axiom Strategies, a political consulting firm based in Kansas City, Missouri, with twelve offices in eight states.
[3] He formerly served as a chief of staff, campaign manager, and longtime aide for United States Representative Sam Graves.
"[12] Roe credits his grandmother - president of her local Republican women's group – with causing him to develop his interest in politics.
[17] Roe and his consulting firm widened their national footprint in 2010, contributing to the election efforts of Congressmen Allen West (FL-22),[18] Rick Crawford (AR-1), Kevin Yoder (KS-3), Blaine Luetkemeyer (MO-9), Sam Graves (MO-6), Billy Long (MO-7), Chuck Fleischmann (TN-3), Jo Ann Emerson (MO-8) and Senators Roy Blunt (MO), Jerry Moran (KS) and John Boozman (AR).
Roe also counted a number of high-profile losing clients the same year, including Wink Harman, Jim Barnett, Bill Stouffer, and Van Tran.
"[12] In the 2012 election cycle, Axiom Strategies worked for Rick Perry's presidential campaign and for Richard Mourdock in his upset over Dick Lugar in the Indiana Senate primary.
[18] Roe also played a role in Christi Craddick's successful bid for Texas Railroad Commissioner and David Dewhurst's unsuccessful United States Senate campaign.
Gregg Keller, at the time the executive director of the American Conservative Union, said Roe was invited to speak at the event because he was "one of the most successful political consultants in the country."
[24] That same year, Roe was the lead consultant for Martha McSally's successful bid for Congress, in which she defeated incumbent Ron Barber by 167 votes in the closest congressional election in Arizona history.
He also consulted for the re-election bids of Kevin Yoder, Ann Wagner, Sam Graves, Blaine Luetkemeyer, Billy Long, Chuck Fleischmann and Jason Smith.
[32][33][34] After the suicide of Republican candidate Tom Schweich, the State Auditor of Missouri, Roe's campaign tactics have been criticized by former U.S.
Commenting on Roe's prediction that Cruz would win and Marco Rubio would come close to challenging Donald Trump, Geist said: "They knew to the decimal point what their model could handle and that was almost exactly what the results were.
"[37] National Review wrote that Roe was instrumental in the launch of Cruz's presidential campaign that defined him as the evangelical choice in the 2016 presidential election cycle, branding Cruz as "a divinely inspired warrior fighting a two-front battle against cultural secularism and big government.
[41] On December 18, 2018, McSally was appointed by Arizona Governor Doug Ducey to fill the remainder of John McCain's U.S. Senate term.
[43] In his home state of Missouri, Roe served as the chief strategist for Club for Growth's independent expenditure campaign to support Josh Hawley's successful bid for U.S.
[44] Roe's company worked to re-elect more than 90% of his 74 previously elected congressmen, and added Ross Spano (FL-15), Kevin Hern (OK-1), Ron Wright (TX-6), and Lance Gooden (TX-5) to their roster.
Youngkin won the Republican primary in a six-way ranked choice election and then faced off against former Democratic governor Terry McAuliffe.
In March 2023, Roe was hired by the Never Back Down Super PAC, a group supporting Florida Governor Ron DeSantis for President in 2024.
[50] In 2018, Roe's political operation grew to include a ground game firm called Vanguard Field Strategies.
[52] Roe also announced a strategic partnership with Prosper Group, a digital marketing agency, that combined represented a quarter of GOP lawmakers at the time.
"[53] In 2019, Axiom acquired Wright, Williams and Associate, a grassroots and field management operation, and merged it into its Vanguard Strategies shop.