It was completed in 1923 as the headquarters for Jefferson Standard Life Insurance Co. (now known as Lincoln Financial Group) and has 18 floors.

[5] Julian Price, president of Jefferson Standard Life Insurance, asked New York City architect Charles C. Hartmann to design his company's new headquarters.

Above the doorway is a bust of Thomas Jefferson, for whom the company was named, with Buffalo nickels on either side of ground floor windows to represent thrift and economy.

A special appearance by Giarusso at the Greensboro Acme Comics store marked the cover's release on October 24.

Also present were Gregg Schigiel (whose work includes SpongeBob SquarePants), Jacob Chabot (Mighty Skullboy Army), Brian Smith (Stuff of Legend) and Art Baltazar (Tiny Titans).