Jem was a magazine founded by Joe Weider in the 1950s as entertainment for heterosexual men.
The monthly periodical was encouraged by American News distributors, which asked Weider to start a competitor publication to rival the success Hugh Hefner had achieved with Playboy.
Jem published photos of topless models and featured articles about dining, nightlife, and wine.
[2] A number of Jem issues feature Weider's wife, model Betty Brosmer, on their covers.
Fiction pieces were titled "The Girl From Denmark", "The Nude On The Beach", and "This Guy".