[3][4] The boutique was officially opened to the public on November 9, 2013 in Panorama City, California.

[3][5] The boutique features designs and styles of American texture and exotic clothing styles which became Jenni Rivera's trademark on stage.

The store also carries a complete line of cosmetics like white and pink lip gloss, makeup, powder and eye shadows with her name on them.

[7] The boutique was located in the 8500 block of Van Nuys Boulevard in Panorama City, California.

[8] In August 2022, it was announced that the boutique will close temporarily amid an $80,000 USD theft that left the company bankrupt.