[1] She toured with and devised marketing and branding campaigns for acts including Nirvana, Pearl Jam, Rage Against the Machine, Dr. Dre, No Doubt, Gwen Stefani, U2 and Eminem, before leaving to start her own consulting company, working with a wide array of creative and technology industry, such as Facebook, Key Production, Moving the Needle, Music for America, Fuzz, Adeline Records and Tom Dumont.

[citation needed] Otter Bickerdike's doctorate focused on the evolving fandom and mythology of post-punk band Joy Division and Seattle icons Nirvana.

Otter Bickerdike has appeared as a expert commentator in over 50 pop culture documentaries, including 2024's international hit Taylor Swift Versus Scooter Braun: Bad Blood.

She is also a co-founder of the non-profit Moving The Needle, a collective of leaders in the music industry striving to inspire, encourage and motivate the next generation of women to pursue active, fulfilling and lifelong careers.

[citation needed] In 2013, she won the Student Led Teaching award for Most Innovative Lecturer[6] and was short listed for the same accolade on a national level by the Times Higher Education.