Initially focused on the football world, he extended his reach into heavyweight boxing and was Lennox Lewis' agent for his bout against Mike Tyson that was described by The Telegraph as one of “the moments of the decade.”[1] Anderson had a number of football clients prior to his work with SEM and was the first agent to introduce foreign stars to the English Premier League, including Dennis Bergkamp, Marc Overmars and Uwe Rosler.
[4] SEM went on to represent, among others, the Arsenal players Tony Adams, Ian Wright, Dennis Bergkamp, David Seaman, Emmanuel Petit, and Thierry Henry.
[8] Anderson advised Shinawatra on the takeover, introducing him to Keith Harris (whose firm, Seymour Pierce, handled the deal) and recommending as manager Sven-Göran Eriksson, before his influence waned as the new owners balked at such payments and other figures –notable Kia Joorabchian and Pini Zahavi– became involved.
The introduction of new capital by Sheikh Mansour bin Zayed Al Nahyan's Abu Dhabi United Group Investment & Development Ltd saved the club after Shinawatra's assets were frozen as part of the international investigation into corruption carried out by the Thai authorities.
[12] When John Williams left Blackburn Rovers in February 2011 after 14 years as chairman, Anuradha Desai explained that the departure was in part due to the fact that he had "struggled to accept Jerome's role at the club".