The series was produced by Marvel Television in association with ABC Studios and Tall Girls Productions, with Rosenberg serving as showrunner.

In the third season, Jessica Jones faces off against Gregory Sallinger, an enemy who is determined to prove that she is a fraud, as well as her adoptive sister turned murderous vigilante Trish Walker.

The series, which would be based on the comic book series Alias and centered on the character Jessica Jones, was intended to air in 2011 of the 2011–12 television season, with Marvel Television head Jeph Loeb, Joe Quesada, Alan Fine, and Howard Klein serving as executive producers, and Alias writer Brian Michael Bendis acting as a consultant.

[34] At the 2011 San Diego Comic-Con, Loeb said the series was "about a failed superhero who is rebuilding her life as a private detective in New York City", and would include the characters Carol Danvers and Luke Cage.

That is an incredibly damaged, dark, complex female character that kicks ass [...] [she is] a former superhero with PTSD, post-traumatic stress disorder."

"[40] In October 2013, Deadline Hollywood reported that Marvel was preparing four drama series and a miniseries, totaling 60 episodes, to present to video on demand services and cable providers, with Netflix, Amazon, and WGN America expressing interest.

Rosenberg talked about the freedom that the series had, saying that it would go "even further in all our storytelling" than what Brian Michael Bendis did in the Alias comic: "That's the beauty of working with Netflix.

"[55] Expanding on this, Rosenberg said that "we start off with [Bendis'] incredible source material and Jessica Jones isn't as well known in the universe obviously as Daredevil and everyone else, so it really allows for a lot of freedom in there.

[25] Also in February, Eka Darville, Erin Moriarty, and Wil Traval were cast as Malcolm Ducasse,[5] Hope Shlottman,[5][21] and Will Simpson, respectively.

[61] They are joined by J. R. Ramirez as Oscar Arocho,[28] Terry Chen as Pryce Cheng,[29] Leah Gibson as Inez Green,[30][62] and Janet McTeer as Alisa Jones.

[66] The series' title sequence, created by Imaginary Forces,[68] incorporates the jazz-style theme from composer Sean Callery mixed with artwork by David Mack, the cover artist for the original Alias comic,[69] "taking [the viewer] around seedier, noir-esque corners of Hell's Kitchen, as if through Jessica's eyes.

"[70] Arisu Kashiwagi, lead designer at Imaginary Forces for the title sequence, was "inspired by all the changing activity and vignettes within those rows of windows [for New York-style buildings] — the patterns of light, color, narratives, and graphic silhouettes.

In order to differentiate the sequence from other painting-inspired ones, Kashiwagi chose to take "a more modern, abstract look while also embracing the spirit of David Mack's watercolor paintings from" Alias.

On the design concept, she added, "We based the concept off of Jessica's PTSD and alcoholism, her blurry, unreliable point of view, and translated that visually using paint strokes that smear and obfuscate the scenes [...] the scenes would appear only in small sections of the frame, either blocked by a foreground element or contained inside of a silhouetted framing device.

"[68] Michelle Dougherty, creative director on the project, looked to the opening sequence of Alfred Hitchcock's Rear Window to help create the "voyeuristic approach" as well as "using the city as a character" to highlight "the dark places [and] the grit" where Jones investigates.

At this time, Callery said he started "fooling around" with ideas for the theme, and eventually settled on one that he felt had a "sneaky and fun-ness" quality, adding, Jessica Jones "has dry humor, a real edge to her.

[81] Jessica Jones is the second of the ordered Netflix series, after Daredevil, and was followed by Luke Cage and Iron Fist, which led to the miniseries, The Defenders.

[82][83][84] In November 2013, Disney CEO Bob Iger stated that, if the characters prove popular on Netflix, "It's quite possible that they could become feature films,"[85] which Sarandos echoed in July 2015.

[86] In August 2014, Vincent D'Onofrio, who played Wilson Fisk in Daredevil, stated that after the "series stuff with Netflix", Marvel has "a bigger plan to branch out".

As it is now, in the same way that our films started out as self-contained and then by the time we got to The Avengers, it became more practical for Captain America to do a little crossover into Thor 2 and for Bruce Banner to appear at the end of Iron Man 3.

"[7] On existing in the MCU, specifically in the same world as the other Netflix series, Rosenberg said, "Jessica Jones is a very, very different show than Daredevil.

[89] Jessica Jones was released on the streaming service Netflix, in all territories where it is available,[46][47] in Ultra HD 4K and high-dynamic-range video (HDR).

However, Karim Zreik, senior vice president of original programming at Marvel Television, provided some viewership demographics for Jessica Jones in August 2017, noting that the series has attracted a large number of female viewers.

Todd Yellin, Netflix's vice president of product innovation, noted that audiences watch the series "in order of how they're interested in them and how they learn about them."

The data also revealed that other "comedies and shows with strong women" such as Friends, Master of None, and Orange Is the New Black led viewers to starting Jessica Jones.

[102] In October 2018, Crimson Hexagon, a consumer insights company, released data that examined the "social-media buzz" for the series to try to correlate it with potential viewership.

The website's critical consensus reads, "Jessica Jones builds a multifaceted drama around its engaging antihero, delivering what might be Marvel's strongest TV franchise to date.

The website's critical consensus reads, "While Jessica Jones is a slower burn with less focus than its inaugural season, its enticing new character arc more fully details the most charismatic Defender.

[129][130] In November 2015, an update for the mobile fighting game Marvel: Contest of Champions was released, featuring a six-part story quest involving Jessica Jones and Daredevil, along with a level based on Hell's Kitchen.

[133] Hulu's senior vice president of originals Craig Erwich also said that the streaming service was open to reviving the former Netflix series.