It offered high-service flights aimed at business travelers, but at only a slight premium above the economy class rates.

However, the airline had to lease in alternate aircraft types in its first few months as the Embraer 135 was not yet certified for London City Airport operations.

The airline also operated shorter leisure routes, 3 times weekly to Jersey and Nantes from 24 May 2003 until 17 August.

It was noted that during its first summer that the sun routes were performing very well with 90% load factors in some cases to Nice, Alicante and Barcelona.

JetMagic unexpectedly ceased operations 28 January 2004, after one of its planes was impounded by Aer Rianta for failure to pay landing fees.