Bill Roberts first used the brand name “Jet” for his future gas station company in 1953 in Rotherham in the English county of Yorkshire.

By the mid-1980s, shortly after Conoco's acquisition by the US chemical group DuPont, Jet filling stations already controlled around 5% of the German fuel market.

[5] In 2006, ConocoPhillips sold its 377 stations in Belgium, the Czech Republic, Finland, Hungary, Poland and Slovakia to its Russian affiliate, Lukoil.

[7] In September 2007, Statoil also acquired the stations in Denmark, Norway and Sweden;[8][9] however, they continued to use the Jet brand name.

ConocoPhillips spun off downstream assets to form Phillips 66, which included the Jet service station brand.