It aims for children of all faiths and backgrounds to gain a positive perspective and awareness of the Jewish heritage, fostering tolerance and understanding.

The permanent collection features exhibits designed to be both educational and entertaining to children, often employing interactive multimedia.

The museum is located in the Chabad-Lubavitch Chasidic community of Crown Heights, near 770 Eastern Parkway, the headquarters of the Lubavitch movement.

[1][2] In response to the infamous Crown Heights Riot in 1991 and the terrorist killing[3] of 16-year-old yeshiva student Ari Halberstam on the Brooklyn Bridge in 1994, the museum was built to create a teaching tool for local children to better understand their neighbors.

Planning for the exhibit content was done with the input of various religious and secular educators, with the final word being made by the museum's Orthodox Jewish directorate.