[1] It is popularly celebrated by the Hindu Vaishnava sect in the month of Shravana (July-August) which falls under the monsoon season in India when the weather is hot, humid and slightly breezy.

It is a joyful festival which celebrates the amour of divine couple Radha and Krishna along with the romantic fervor of the rainy season in India.

The metaphor of the swing of the monsoon or 'Sawan Ke Jhuley' have since been used by poets and songwriters to describe the romantic feeling that permeates the rainy season in the Indian subcontinent.

In the Jaganath Temple, Puri and other shrines and mathas in Orissa, Jhulan Purnima is celebrated by swinging the image of Lord Jagannath to the accompaniment of music and dance.

Srila Prabhupada, the founder of ISKCON, prescribed the following rituals to honor Krishna on Jhulan Yatra: During these five days the deities' clothes should be changed daily, a nice prasad (food offering) be distribution, and sankirtan (group singing) should be performed.