Jidu Auto is a joint venture premium intelligent EV startup between Chinese tech giant Baidu and car manufacturer Geely.

Jidu Auto was founded in March 2021 as a technology AI company that focus on the development of advance intelligence and autonomous electric vehicles.

[1] Originally founded in March 2021 with an investment of $300 million,[2] Jidu Auto completed a $400 million Series A financing in January 2022 from Baidu and Geely,[3][4][5] On December 7, 2022, Jidu Auto changed its legal name to Shanghai Mihang Automobile Co., Ltd.[6] On February 15, 2023, Jidu Auto announced that the firm would use Baidu's self-developed Ernie bot Artificial intelligence in its production cars as the first company to provide an interactive experience with artificial intelligence in production vehicles.

Due to the Chinese government's policies, Baidu, as the controlling company of Jidu, cannot obtain the qualification to manufacture cars.

The purpose of establishing Ji Yue was to make Geely the controlling company in order to sidestep the restriction of car manufacture qualification.