James Carl France (born October 24, 1944) is an American motorsports executive.

He is the chief executive officer (CEO), the chairman, and executive vice president of NASCAR, the former chief executive officer (CEO) of International Speedway Corporation (ISC) and the owner of the IMSA team Action Express Racing.

[1] The son of Anne Bledsoe and NASCAR co-founder William Henry Getty France, Jim France began working for his father at ISC in 1959, aged 14 years, and ultimately acceded to the ISC presidency in 1987.

With Brian taking an official leave of absence from all NASCAR duties until his legal case is resolved, the interim part of Jim's title was dropped and he became CEO and Chairman of NASCAR.

In 1999, France founded the Grand American Road Racing Association, a sanctioning body for various forms of road racing in North America, finally the governing entity for five series, including the Rolex Sports Car Series, the successor to the United States Road Racing Championship and the sponsor of the 24 Hours of Daytona; the Koni Challenge Series, a two-class touring car league; and the SunTrust Moto-ST Series, an endurance racing motorcycle series; the Association also operates the North American arm of the international Ferrari Challenge.