James Mayer is an American guitarist, singer, songwriter, producer, entrepreneur and children's advocate.
He remained in St. Louis to work with jazz musicians including Mose Allison, James Moody, Herb Ellis and Eddie Harris.
He collaborated with Nashville writers and sat in with saxophonist Jeff Coffin[5] of the Dave Mathews Band, and he began writing children's songs for his nieces and nephews and performing live children's shows.
Mayer developed two lines of children's products under the brands Uncle Jim and IM4U through the non-profit organization, The IM4U Campaign, which founded in 2008 with the mission of eradicating childhood bullying.
[8] In 2013, he performed in Maine with country singer Shannon Selig to raise funds for anti-bullying programs.
Appearing live with him were Mayer, the Coral Reefer Band and drummer Roger Guth.
[11] In 2012, Mayer began collaborating with early education Professor Ellen Booth Church on anti-bullying lesson plans that use music to deliver the message.