[1] He is considered throughout the National Football League (NFL) as the individual most responsible for growing the Super Bowl into the most popular one-day sporting event in the world.
[7][8] He was born in Boston and raised in Ft. Wayne, earned a bachelor's degree in political science from Miami University in Ohio and an MBA from Wake Forest.
He is married to Jill Lieber an author of two books and 3-time Pulitzer Prize nominated writer with Sports illustrated and USA Today.
[5] Steeg began his career in football in 1975 as the chief accountant for the Miami Dolphins, earning an annual salary of US$12,000 (equivalent to $67,948 in 2023).
[1] In his 26 years with the National Football League (NFL), he was responsible for numerous innovations, including the introduction of celebrity national anthem performances, superstar halftime shows, and corporate hospitality villages,[9] and managed all aspects of the Super Bowl, including site selection, stadium preparation, concerts, accommodations, hospitality, broadcasting, transportation, security, design, ticketing, events, and local community relations, overseeing up to 10,000 employees on site.
[30] During his tenure, the team's revenue streams grew through sponsorships, stadium concessions, merchandise and parking, as well as record sales of tickets, club seats and suites.
[34] He negotiated contracts for the Orange Bowl, concessions, preseason games scheduling, team travel, television, radio, players and coaches.
[35] He instigated group sales programs, the first Hispanic radio broadcast, professional cheerleaders, and returned Flipper to the Orange Bowl.
[39] He was co-chair of the Special Events Committee for the 2008 United States Open golf tournament at Torrey Pines in LaJolla, California.