[16] At the end of the 2003 season, he won the Rookie of the Year award by a huge margin after averaging 14.5 points, 7.02 assists and 6.54 rebounds per outing while shooting 35.4 percent from the three-point region.
[17][18] In the 2004–05 PBA season, Alapag won his second mythical first team selection and co-MVP honors with teammate Taulava in the All-Star Game held in Cebu.
[21] He also led the Phone Pals to two straight finals appearances but failed to win another championship against the Barangay Ginebra Kings in the Philippine Cup and against San Miguel Beermen in the Fiesta Conference.
[23] He then missed consecutive three pointers in the last 17 seconds of a game against Red Bull Barako that led to Talk 'N Text falling to third place.
[30] Several days later, he lost his running mate Taulava in a trade with Coca-Cola, but gained a new frontcourt partner in Ali Peek.
[36] They would win their first game of the season against Coca-Cola, in which Alapag hit a clutch free throw after the Tigers called too many timeouts.
Against the Purefoods Tender Juicy Giants, he had a costly turnover off a pass to Renren Ritualo with 30 seconds left in the game.
[37] This left enough time for Purefoods guard Chico Lanete to make the game-winning shot, and give Talk 'N Text their third straight loss.
[38] Talk 'N Text reached the 2008–09 PBA Philippine Cup finals, where he would add another championship ring by helping the Tropang Texters vanquish the Aces in a seven-game series.
[60] Alapag, along with Williams and Ranidel De Ocampo, missed the start of Talk 'N Text's season as they were given rest by the team after coming off a 4th place stint in the FIBA Asia Cup 2011.
[62][63] He made his debut during the 2011–12 PBA Philippine Cup, in which he had 15 points and 11 assists, but cramped out in the last 4:40 of the game and had to watch his team lose to the B-Meg Derby Ace Llamados.
[65] In the playoffs, Alapag helped Talk 'N Text beat their nemesis, Petron Blaze in seven games after overcoming a 1–3 deficit in their best-of-seven semi-final series.
[63] In the finals, his team successfully defended the Philippine Cup trophy by beating the Gary David-led Powerade Tigers, four games to one.
[67] In the 2012 PBA Commissioner's Cup, he helped the Tropang Texters advance to the finals against Barako despite dealing with his father being diagnosed with cancer and his brother suffering a stroke.
[69] Alapag suffered a calf strain during the 2012–13 Philippine Cup, but recovered in time to guide Talk 'N Text to a 3–0 start.
[70] He then led Talk 'N Text to a 29-point victory over the San Mig Coffee Mixers with 19 points, four rebounds, and five assists.
[74] In the finals he led the Tropang Texters' sweep of the Rain or Shine Elasto Painters four games to none, retaining the Philippine Cup for the third time (they also took permanent possession of the Jun Bernardino Trophy).
[82] They ended the conference elimination round with the fourth seed, which was low for a team chasing a four-peat in the Philippine Cup.
[104] On January 9, 2015, Alapag formally announced his retirement during a press conference at the Smart Araneta Coliseum prior to the second game of the 2014–15 PBA Philippine Cup finals between the Aces and the Beermen.
[109] On August 7, 2015, Alapag came out of retirement and was traded by the Talk 'N Text Tropang Texters to the Blackwater Elite in exchange for Larry Rodriguez and then to the Meralco Bolts for Mike Cortez and James Sena.
[111] As one of Meralco's veterans, he mentored rookies Baser Amer and Chris Newsome, and third-year guard Anjo Caram.
[119] Alapag then missed two games of the Commissioner's Cup due to a pulled hamstring, but Meralco was able to start the season 4–0.
[120] Meralco was able to clinch one of the twice-to beat incentives in a win over Alaska, in which he had 16 points on eight-of-ten shooting from the free throw line.
[125] In Game 2, Alapag scored 16 points off the bench (with 12 coming in the fourth quarter) and four assists as Meralco tied the series.
[138] On August 12, 2017, Alapag announced through his Instagram account that he will be the new head coach for Alab Pilipinas of the ASEAN Basketball League.
[139] He coached his team to the finals, defeating the Mono Vampire Basketball Club of Thailand in five games, and winning his first ABL championship.
[140] In his second season, they failed to defend their title, falling to the Hong Kong Eastern Long Lions in the playoffs.
[150] He returned to action in the FIBA Asia Cup 2011 in Wuhan, China, where this time, he helped guide a young Gilas Pilipinas to the top 4.
[156] During the tournament, the national team was expected to win gold because of their performance in the World Cup, but they lost three games in a row against Iran, Qatar, and the host, South Korea, respectively.
Officiant Pastor Robert Johnson performed the sunset christian wedding at the Catalina Terrace of Surf and Sand Resort in Laguna Beach, California.