[7] Previously he had worked as a strategy consultant at McKinsey and Company, as well as a speech writer at the office of the Mayor of the District of Columbia.
[11] Later, reports surfaced saying more than a book prompted his departure: internal complaints and a sexual harassment investigation of his management style were cited by current and former employees at the time.
It is reported that when asked why Soni's group of fellows was predominantly white, blonde women he answered "Yeah, I'm using it to find myself a wife."
[18] Soni has co-authored several pieces with fellow Duke graduate Rob Goodman; their work has been featured in Politico, The Huffington Post, Business Insider, AdWeek, and The Atlantic, among others.
[24][25][26] In an interview with the Institute of Electrical and Electronics Engineers, Soni explained that part of the reason he wrote A Mind at Play was that he was drawn to Shannon's personality and wanted to read a biography about him, but "it turned out there wasn’t one.