Launched in 2019, it initially focused on online groceries before expanding into other categories such as fashion, home essentials, electronics, and lifestyle products by adopting a marketplace model.

A pilot was initially launched in select areas of Navi Mumbai, Thane and Kalyan in April 2020.

Under this deal, Jio will use Infibeam's solutions to power its e-commerce and digital payments services.

[15] In August 2022, JioMart signed an agreement with Meta to launch first-ever end-to-end shopping experience on WhatsApp.

Under this deal, Jio will use WhatsApp's chat solutions to power its grocery shopping service in India.