[6] In 2009, during a talk with friends, Amoêdo showed himself frustrated with the amount of taxes paid and the disproportionate level of public services provided in return by the government.

He started to question the possibility of involving examples of private initiative to improve public services with great management, meritocracy, and transparency.

After talks with politicians, he concluded that the only way to improve the lives of people is to bring new leadership to public life, creating a new institution - a political party different from the existing ones.

This decision came after internal criticism following Amoêdo's support for Luiz Inácio Lula da Silva, a member of the Workers' Party, in the second round of the 2022 Brazilian general election.

[11] About Bolsa Família, Amoêdo says in a column in Brazilian newspaper Folha de S. Paulo that the program would be "what brings one of the best returns in relation of the amount [of money] invested", but that it doesn't show a "clear way out".