Joanne Jackson is a fictional character from the British soap opera Coronation Street, played by Zaraah Abrahams.

Joanne's storylines have focussed on her failed attempts at romance with Nathan Harding (Ray Fearon) and Jamie Baldwin (Rupert Hill).

Joanne later has relationships with Jamie's cousin Adam Barlow (Sam Robertson) and her boss Liam Connor (Robert James-Collier).

[5] Abrahams called Joanne a "really nice person", explaining that she "thought before she spoke, she was very selfless and just wanted a simple, happy life".

[6] In 2023, Abrahams called her time on the soap a "bit of a whirlwind", and added that she learnt a lot from the people on set and enjoyed being in Manchester.

[3] During the pair's first appearance, their new boss Danny Baldwin (Bradley Walsh) tries to make them feel welcome by playing a prank on the rest of the factory workers by pretending that it is impossible to tell Joanne and Jessie apart, despite them clearly being not identical.

[8] A writer from Inside Soap questioned whether the pair's co-workers would join in with the fun or if leave them out "in the cold" due to Danny's "special treatment".

"[3] Later in 2005, Mike's grandson, Jamie Baldwin (Rupert Hill), begins dating Joanne in order to prove to his former fiancé, Leanne Battersby (Jane Danson), that he is over her.

[14] Months later, Joanne was featured in a storyline which saw her and her co-workers treat new Polish worker Wiki Dankowska (Wanda Opalinska) unfairly due to her immigration status.

[15] Coronation Street producers were confident that the storyline would not cause complaints due to the recent controversy that had occurred on Celebrity Big Brother.

[4] Abrahams revealed that she was looking forward to being able to play new roles after having portrayed Joanne for two years and previously a "long running character" on the TV series Girls in Love.

[17] Joanne arrives to Weatherfield with her "twin sister" Jessie (Nailah Cumberbatch) to work at Underworld, the town's lingerie factory, after being promised jobs there by Mike Baldwin (Johnny Briggs), a friend of their grand-uncle.

She then confides to Hayley Cropper (Julie Hesmondhalgh) that she is an illegal immigrant that came from Liberia at the age of eight, and that Jessie is in fact her cousin, not her twin sister.

However, Carla Connor (Alison King) fires her, claiming that the factory is overstaffed and that Joanne is the newest employee despite having worked there for two years previously before her arrest.

[13] A writer from The Sunday People called Joanne a "mouthy factory girl" and believed that Abrahams "shot to fame" playing her.

[19] McLennan's colleague, Ayaan Ali, wrote that Abrahams was probably "best-known" for having played Joanne, an opinion which was shared by Kelby McNally from OK!