Joaquín Prat Carreras (27 April 1927 – 3 June 1995) was one of the best-known Spanish radio and television presenters.

From 1988 to 1993 he presented El precio justo [es] (the Spanish edition of The Price Is Right), a game show on which he made famous the exclamation ¡A jugar!

[6] He also received the TP de Oro three times: as Best Presenter in 1980 for Cosas, in 1988 for El precio justo, and a professional career award in 1991.

[7] His children Joaquín [es], Alejandra, and Andrea Prat Sandberg have also dedicated themselves to the world of television.

Joaquín Prat died in Madrid on 3 June 1995 after suffering a myocardial infarction and spending two months in a coma.