[2] The Joburg Art Fair which is sponsored by First National Bank aims to address the gap between prices attained by living African artists behind those from developed countries and Asian emerging markets.
FNB's aim is to bring contemporary art to a broader, upper-income local market, including black business people with new-found wealth.
[4] The first Joburg Art Fair was held in the Sandton Convention Centre and covered a total area of 5,000 square metres (54,000 sq ft).
The Featured Artist for 2009 will be Jane Alexander exhibiting Security, an installation originally commissioned for the 27th São Paulo Biennale and hosted by the Gordon Schachat collection.
[7] The fair will also include a screening booth featuring moving image work from countries in the Global South, a book lounge, and artist talks.