[8] The majority of Babbit's career has been spent in the advertising agency business, working with clients including AT&T, The Coca-Cola Company, Dell, Home Depot, RJR Nabisco and United Parcel Service.

[3][21][22][23] Narrative owned TreeHugger[23] and Mother Nature Network, the company's flagship property, which was ranked by Alexa Internet as the most visited for-profit website in the world in its environmental category.

[24] Through MNN, and in partnership with Southern Company, Babbit and Leavell also created and produced the White House Correspondents' Jam, which was held annually in Washington, D.C.[25][26] In February of 2020, Narrative sold Treehugger and Mother Nature Network to digital media company DotDash,[27] an operating business of IAC (NASDAQ: IAC).

Following Atlanta’s selection to host the 1996 Summer Olympics, Babbit took a leave of absence from the private sector and was appointed by Mayor Maynard Jackson to be the city’s first chief marketing and communications officer.

[1][30] He wrote and produced a 2015 public service video about road rage starring former professional boxer Evander Holyfield,[31] which has been viewed more than 32 million times on YouTube (as of February 2022).