John Brabender

Bradender worked five of Santorum's Pennsylvania congressional races, starting with his first House bid in 1990 and ending with his failed Senate re-election campaign in 2006.

[3] Bradbender acted as Rick Santorum's senior strategist for his failed 2012 Republican Party presidential nomination bid.

[3] Brabender is the managing partner and Chief Creative Officer of BrabenderCox, a national political consulting and advertising firm.

[2] He was an adjunct professor at the Perley Isaac Reed School of Journalism at West Virginia University, teaching courses on advertising and the media.

[11][12] During the 2016 presidential election, in response to an onslaught of celebrity PSAs favoring the Democratic Party's candidate, the most blatant of which was titled "Save the Day", he produced a "Save the Day Response" video mocking the perceived self-importance of celebrities making political statements.