He earned the decoration for his role in the defence of Rorke's Drift in January 1879 where he assumed command of the outpost and a small garrison of 139 soldiers and successfully repulsed an assault by some 3,000 to 4,000 Zulu warriors.
[5] After their arrival on 5 January, Chard was dispatched with a small group of sappers to repair and maintain the punts at one of the few crossings of the Buffalo River, which ran along the border of Natal and the Zulu Kingdom.
On the morning of 22 January, he received an order that his sappers were required at Isandlwana 10 miles (16 km) to the east, where Chelmsford had set up an advanced camp for his main invasion column, which had marched into Zulu territory two weeks before.
[8] While at Isandlwana, Chard had witnessed a Zulu army approaching the camp in the distance and upon his return to the Drift at about 1 pm, he informed Spalding of the situation.
[9] Spalding decided to depart the Drift to hurry British reinforcements en route from Helpmekaar, but before he left, he checked a copy of the Army List, which confirmed that Chard was senior to Bromhead.
[11] Returning to the station, Chard found Bromhead and Assistant Commissary James Dalton had already instructed the troops to use mealie bags to construct a defensive perimeter between the storehouse and hospital.
[15] With British casualties mounting, Chard ordered his troops to withdraw behind the biscuit boxes, which left the western half of the station in Zulu hands, including the hospital, which was subsequently set alight by the attackers.
[16] Once inside, Chard ordered the construction of a redoubt made from a tall pyramid of mealie bags to provide shelter to the wounded and form the last line of defence.
Royal Engineers Lieutenant (now Captain and Brevet Major) J. R. M. Chard 2nd Battalion 24th Regiment Lieutenant (now Captain and Brevet Major) G. Bromhead The Lieutenant-General commanding the troops reports that, had it not been for the fine example and excellent behaviour of these two Officers under the most trying circumstances, the defence of Rorke's Drift post would not have been conducted with that intelligence and tenacity which so essentially characterised it.
The Lieutenant-General adds, that its success must, in a great degree, be attributable to the two young Officers who exercised the Chief Command on the occasion in question.Some of Chard and Bromhead's superiors, however, were resentful of the adulation bestowed on the pair.
Unimpressed with his temperament and sceptical of his role in the battle, he denounced Chard as a "useless officer" and "a dull, heavy man, scarcely able to do his regular work".
[10][24][25] Lieutenant-General Sir Garnet Wolseley, who thought the desperate defence of the Rorke's Drift was merely a case of "rats [fighting] for their lives which they could not otherwise save", presented Chard with his VC on 16 July.
In addition to a series of presentations and dinners bestowed in his honour, he attended Balmoral Castle to dine with Queen Victoria, who was impressed by his modest and unassuming demeanour.
Among the numerous messages of sympathy and floral tributes was a wreath of laurel leaves sent by the Queen, who had remained in contact with Chard and frequently enquired about his health.
[30][31] A display at the Royal Engineers Museum in Gillingham, Kent, commemorates Chard's leadership at Rorke's Drift and includes the Webley Revolver he used in the battle.
The medal was subsequently acquired by Lord Ashcroft, owner of the world's largest collection of VCs, and is on display at the Imperial War Museum, London.