[2] He was wounded in action in Germany and awarded the Purple Heart, Combat Infantryman's Badge and the Bronze Star.
Melcher had been targeted by National Conservative Political Action Committee (NCPAC) as potentially vulnerable, and he was subjected to attack ads depicting him as "too liberal for Montana".
Melcher's response became a classic of campaign advertising, featuring a shot of an "out-of-stater" carrying a briefcase full of money, followed by a conversation among several cows deploring their intervention in the race.
[7] Melcher had generally liberal views on environmental issues, but was pro-life and supported prayer in public schools.
[3] Melcher was responsible in 1984 for an amendment to the Animal Welfare Act that required psychological well-being to be protected in primate research.
[10] After serving in the Senate, Melcher worked as a lobbyist for multiple organizations, including the American Veterinary Medical Association.