Vimto is a British mixed fruit soft drink containing the juice of grapes, raspberries and blackcurrants, flavoured with herbs and spices.

[1] Originating in Manchester, northern England, it was first manufactured as a health tonic in cordial form then decades later as a carbonated drink, and the recipe was invented in 1908 by John Noel Nichols of Blackburn.

Produced domestically by Nichols plc, it is available in cans and bottles in carbonated, still, cordial (squash), and energy forms and it has also been made into a sweet, ice lolly and other items.

[8][9] In 1910, production moved to a warehouse at Chapel Street, Salford, then to Old Trafford in 1927, and in 1971, to a state-of-the-art plant in Wythenshawe, Manchester.

The theme tune 'Dad's Pants' become something of a cult classic, and was based on the Loudon Wainwright III song "Dead Skunk".

[citation needed] In 2014, the recipe for Fizzy Vimto was changed to include artificial sweeteners, Acesulfame K and Sucralose.

[citation needed] Ellis Wilkinson Mineral Water facilitated the production of drinks for Vimto in their early days of trading.

[citation needed] A subsidiary of Nichols plc, Cabana is the distribution arm of the company, and operates via a UK-wide network of distributors that are, in the main, independent.

The cordial version was widely known for being suitable for vegans until Vimto decided to add vitamin D[18] derived from sheep's wool in April 2021.

[citation needed] Vimto is also often made as a hot beverage by simply adding boiling water to the concentrate,[19] and is popular in this form throughout the north of England.

[21] In the Arabian Peninsula, Vimto has had over 80 years of dominance as the beverage of choice for the iftar or sunset feast during the Islamic holy fasting month of Ramadan.

As of 2013, Aujan, the local bottler in Saudi Arabia, has been producing over 20 million bottles per year for the GCC market.