John Wentworth Pardoe (born 27 July 1934) is a British retired businessman and Liberal Party politician.
[1] Pardoe worked for Television Audience Measurement Ltd from 1958 to 1960, Osborne Peacock Co. Ltd from 1960 to 1961 and Liberal News from 1961 to 1966.
In the 1964 general election, Pardoe unsuccessfully stood as the Liberal candidate against Margaret Thatcher in Finchley.
He rapidly became the party's Economic Affairs spokesman in parliament and was respected for the intellect of his views, if not for the often partisan nature of his comments.
At the 1979 general election, he lost his seat, possibly because of his outspoken support for neighbouring MP Jeremy Thorpe, who was then about to stand trial at the Old Bailey for conspiracy and incitement to murder.