[6] He was named president and chief executive officer (CEO) of Wilson Sporting Goods, as well as chairman of MacGregor Golf, in late 1993.

[8][9][10] Riccitiello joined video game company Electronic Arts (EA) in October 1997,[7] initially as president and chief operating officer until 2004.

[4][11] Riccitiello returned to EA as CEO from February 2007 to March 2013,[11][13][14] when the board of directors accepted his resignation because of the company's financial performance.

[21] Riccitiello has led efforts to develop the use of Unity's software tools beyond gaming, in industries such as automotive design, construction, and filmmaking.

[22][23] On October 9, 2023, Unity announced that Riccitiello would be leaving the company amid controversy, appointing Jim Whitehurst as interim CEO and president.